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Opera Theatre Responds to High Ticket Demand for 2012 Season, with Extra Carmen Performance Added June 19 at 8 p.m.

Opera Theatre Responds to High Ticket Demand for 2012 Season, with Extra Carmen Performance Added June 19 at 8 p.m.

Growth in subscription base and strong single ticket presale prompt added performance, bucking national sales trends

ST. LOUIS – Less than two weeks before the start of the Wells Fargo Advisors 2012 Festival Season, Opera Theatre announces the addition of a new Carmen performance, to be offered Tuesday, June 19 at 8 p.m. The performance will help Opera Theatre meet strong demand for center orchestra seating during the run of Carmen. Currently, less than 4% of center orchestra seating and barely 1% of tickets in the $25 seating section remain available in the previously scheduled 9 performances of the opera. This is the first time in 8 years that Opera Theatre has added a performance to its festival calendar after tickets have gone on sale.

“I’m thrilled that popular demand for Carmen has necessitated this additional performance,” says Opera Theatre General Director Timothy O’Leary. “Not only is Carmen the most popular opera in the history of the world, but this production in St. Louis is special because of its phenomenal cast, especially our home-grown international opera star Kendall Gladen in the title role.  Watching her and the rest of the cast in rehearsals, I am certain that once the opera opens, tickets will become scarcer still.”

The added performance of Carmen is one reflection of the high demand for Opera Theatre tickets in 2012. Other early sales highlights of the 2012 Season include:

  • Season Subscriptions at this early date are up 2% over 2011’s end-of-season final numbers, both by total number of households and by total revenue. This reverses a multi-year trend of declining subscription volume for Opera Theatre, which has been consistent with a national decade-long trend subscription decline in the performing arts. The company will welcome its largest number of new or lapsed subscribers since the economic downturn in 2008, up 8% from 2011, while renewing 86% of its 2011 subscription base.
  • Young Friends Events are already 33% ahead in sales of 2011’s end-of-season final numbers. Young Friends Nights for Carmen and Sweeney Todd are already sold out. Tickets remain available for the Così fan tutte Young Friends Night on June 9, as well as a newly added Young Friends reception at Spotlight on Opera on May 14.
  • Illuminating Opera, a four-week April lecture series, exceeded total attendance by 31% and subscription volume by 47% over 2011. Normally only offered one morning per week, Illuminating Opera added an additional weekly Saturday series to meet demand.
  • Spotlight on Opera, a four-week panel discussion series which began on Monday, April 30, continues its growth in subscriptions – up 9% over 2011 and up 14% since 2010. Two more Spotlight events continue on May 14 and May 21.
  • Opera Theatre’s Spring Gala, held on Saturday, May 5, raised a record $727,000 for the company’s annual fund and attracted nearly 450 guests. The event was chaired by Noémi Neidorff, with honorary chair Donna Wilkinson and co-chair Kara O’Leary.

Carmen opens the Wells Fargo Advisors 2012 Festival Season on Saturday, May 19th. Before the 8pm performance that evening, Opera Theatre offers a complimentary wine tasting to all opening night guests from 6:30 – 7:30pm under the tent in the Opera Theatre gardens. Carmen performances continue on May 23 at 8 p.m., May 25 at 8 p.m., May 31 at 8 p.m., June 8 at 8 p.m., June 10 at 7 p.m., June 13 at 1 p.m., June 16 at 8 p.m., June 19 at 8 p.m., and June 23 at 1 p.m. The season also includes Stephen Sondheim’s Sweeney Todd (opening Saturday, May 26 at 8 p.m.), Mozart’s Cosi fan tutte (opening Sunday, June 3 at 7 p.m.), and the much-anticipated American premiere of Unsuk Chin and David Henry Hwang’s Alice in Wonderland (opening Wednesday, June 13 at 8 p.m.) Tickets for all performances are available at ExperienceOpera.org or (314) 961-0644.

About Opera Theatre

Opera Theatre of Saint Louis is one of the leading American festival opera companies, known for a spring season of inventive new productions, sung in English, featuring the finest American singers and accompanied by members of the St. Louis Symphony.  As of 2012, Opera Theatre has presented 22 world premieres and 23 American premieres – which is perhaps the highest percentage of new work in the repertory of any U.S. company.  Described by The Sunday Times of London as “one of the few American companies worth the transatlantic fare,” and by Opera Today as “the leading summer opera destination in the United States,” Opera Theatre of Saint Louis welcomed visitors from 45 states and 12 foreign countries in 2011.  Although the size of the theater limits box office income to 26% of the budget, the company has consistently produced work of the highest quality while never accumulating a deficit.           

Opera Theatre gratefully acknowledges 2012 season presenting sponsor Wells Fargo Advisors.

Opera Theatre is a sustaining member of the Arts & Education Council of Greater Saint Louis, and receives major support from the National Endowment for the Arts, the Regional Arts Commission, and the Missouri Arts Council.

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